What a pleasure it was to combine bold 2D graphics with photorealistic 3D renders to highlight this snack. Taking advantage of Crunchmaster’s brand identity, we used this to guide our dynamic typography animations. Recreated entirely in 3D, these multigrain crackers were simulated and animated in a stop-motion inspired style. Stacked, cracked all in less than 15 seconds!
Building on an already strong visual identity, with type and colours genuinely fit for a new age in snacks, we turned it up to eleven in the hopes that you would get as excited as we are about how good these things taste!