We were thrilled to help Molson launch their newest drink, a light and refreshing vodka beverage, swaddled in a sleek and crafty identity.
Partnering with Sid Lee and L’Éloi, we set about creating a fun, modern and surreal universe.
Combining hints of installation art and contemporary dance created an energetic and playful aesthetic.
In addition, we added graphic knockouts and expressive typography to underline Aquarelle’s hip and charming identity.
We carefully chose the dancers for their charisma and flare, imbuing each flavour with its own human touch and just the right personality.
Building on colour and cheerfulness, we animated every universe in a lively fashion, further accentuating their already dreamlike feeling.
For the grand finale, we brought the entire family together in a lush setting that sums up each of the flavours’ personality.