Baars

Baars

Client
Baars
play
motion design ad

Parisian eyewear-maker Baars asked us to help promote their artisanal and ingeniously designed glasses.

A true innovation in the world of spectacles, instead of traditional hinges, Baars glasses use an extremely clever alternative, magnets! A sturdy and lasting design complemented by a chique and minimal aesthetic.

A very exciting idea indeed!

Baars ad motion design
motion design advertising

Exploring the wondrous world of magnetism along with the glasses’ beautiful forms was what really kick-started the process.

glasses advertising
motion design ad
close up glasses ad

A visual narrative took form.

From lowkey and minimal forms, we would go towards the light, adding complexity and sophistication as the film progressed.

glasses advertising
motion design ad
baars glasses ad

The mix of classic graphic design and sleek 3D product visualization harmonized wonderfully with the modern Baars brand.

baars advertising
motion design baars ad

Honoring lasting and beautiful product design, is truly one of our greatest passions.

Client
Baars Eyewear
Directed By
Vincent Raineri
Creative Direction
Sebastien Camden
3D Animations
SHED
Music & Sound
Mickael Anctil