Pas de bois, pas grand chose

Pas de bois, pas grand chose


The Quebec Forest Industry Council (QFIC) is the voice of the forest industry in Quebec. SHED was asked to create three key visuals to remind everyone how important wood is in our lives.

Because wood is inextricably linked with the music industry, our first visual shows a guitar with various musicians. No wood, no music: indeed, this resource is essential for the creation of authentic instruments.

Our second visual depicts a book as a reminder of the essential role of wood in creating the stories that make us dream and in materializing the knowledge that enriches our lives.

Finally, we designed a door, to symbolize the essence of home. Wood plays a vital role in the creation of a home, and is of great importance in the construction of our living spaces.

To achieve the high quality standards required, a rigorous work methodology is essential.

We've designed each piece with care, paying attention to every detail to ensure harmonious aesthetics and a realistic appearance.

We then meticulously modeled these designs. Each model was created digitally to faithfully reflect our artistic vision.

As everything was in 3D, it was all too tempting to show you the fine details modelled and textured by our artists.

During the fall of 2023, these images will be exhibited at various locations in Quebec.

Conseil de l'industrie forestière du Québec