Client
Couche-Tard
We teamed up with Havas to help Circle K promote a great idea. A contest where you could win a cow or $ 10,000! For this, we came up with a unique visual style, cartoonish and humorous, just perfect for a little uplifting and fun piece!
Our main character was, of course, the cow. The challenge was to make a cow feel like a bit of a rascal. We ended up with something just cheeky enough but still likeable.
The entire cast had to feel like they were from the same stylized world. Minimal shapes and expressive forms guided our design process.
In the end, we were quite happy with our little crew of goofballs.
