We Treat People Like People

We Treat People Like People

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Under the direction of Mark Zibert, SHED collaborated with The Vanity to produce CG cow herds for West Jet's "We Treat People Like People" campaign.

We developed a variety of 3D cows based on the references of the real animals present on the set.

Various idle cow animation cycles have been created to create a photo-realistic group of animals.

With this wide variety of cow types and animations, we had everything we needed to fill the airport with these animals huddled in long lines or walking slowly down the aisles. 

We worked with Houdini to position the cows and assign them one of the animation cycles.

CLIENT
West Jet
AGENCY
Rethink
Director
Mark Zibert
D.O.P
Eric Kaskens
Production
Scouts Honour
EDITORIAL
Saints Editorial
EDITOR
Ross Birchall
COLOUR
theVanity
COLOURIST
Andrew Exworth
ONLINE/VFX
Sean Cochrane, The Vanity
CG
SHED