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Client
Loto Québec
Sid Lee asked us to create a new incarnation of their “Grande Vie” campaign, based on the concept of a calendar box representing days lived by two winners.
He is passionate about camping and nature, while she is more interested in gliding and luxury hotels.
We designed and animated this scene in which a glider flies over a breathtaking landscape, evoking the grandiose Saguenay fjord.
Isotropic view of a winding road, revealing rocks and trees in a fixed frame.
Polygonal-style hotel room in our countryside.
The story of this ad explored the distinct universes of our two protagonists, each evolving in their own setting. But in the end, surprise: they find themselves in the same scene, their paths suddenly crossing.
