The Merchant

client : IGA

La Poule aux oeufs d'or

client : Loto-Québec

Tobacco

client : MSSS

To counter smoking addiction among youth aged 11 to 14 years old, Quebec Ministry of Health launched an awareness campaign for which we produced several spots for TV, WEB and print.

To show the negative effects of "Boucane" (Smoke), the main character in the campaign, we created characters and layouts that the target audience could be easily identified. We used stop-motion techniques to give rhythm, and to support the integrity of the movement in this kind of animation. The images are supported by an original score, composed around the theme “Magane pas tes organes” which translates to “Don’t damage your organs”.