Plastic Ducks and Gummy Bears
Créa 2016 Opening Ceremony
Sloche is a freakish slushie brand that’s huge in Quebec. For this summer campaign, the original concept was turning around a brain freeze. So we started from there and we created stunning visuals featuring a series of heads exploding off teenagers’ bodies with digital glitches as they take a neuron-scrambling slurp of super-cold slushie.
The motion design team dipped into their software toolbox and researched a variety of graphic techniques to create the eye-catching glitch effect. They chose a color palette to mirror the look of the Sloche flavors, and the overall esthetic is stripped down to focus the eye on the image’s myriad textures and details.