We were approached by Sid Lee Montreal to help them create an exciting new campaign for the Daily Grand Lottery. We pitched an approach based on modern architectural design and stylized characters, aiming for a truly unique visual signature.
The agency’s initial concept was built around a 30-day calendar, where each day represents one of the lottery winner’s exciting experiences. To tell the story, we had to find a way to condense those 30 days into an action-packed 30 seconds, with no camera cuts allowed.
One of SHED’s most complex productions to date, Daily Grand required a tremendous amount of detail for each of the calendar days to be viewable from any distance. A second spot is currently in the works.